OUR STORY IS ONE
OF ALL-ITALIAN EXCELLENCE
An Italy about to be gripped by the enthusiasm and excitement of the boom and the dolce vita. An Italy galvanised by new offers, in a frenzy of ideas and bold goals to achieve.
This is the Italy of 1955, that of Fape, an innovative brilliantine for hair that revolutionised the market of Italian cosmetics, and which set our company on the national market.
Shortly after, Fape became Parisienne Italia and – as first company in the Bel Paese – began producing hairsprays for the Italian market. Since then, over sixty years have gone by, and Parisienne Italia contributes every day to the evolution of cosmetic excellence, rigorously labelled Made in Italy.